If you were a lover of all things peanut butter-related in the 1970s, chances are good that a product called Koogle captured your attention. Not your typical spread, Koogle had a unique texture and came in four flavors that you either loved or hated. Either way, this short-lived snack spread still conjures up plenty of flavorful memories for many a former 70s kid.
Kraft Foods introduced Koogle in 1971, a sweetened peanut butter spread that was sold in a jar and available in four flavors – chocolate, banana, cinnamon and vanilla. It’s consistency differed from your typical peanut butter in that it didn’t stick to your mouth (most likely due a higher concentration of oil, Mmmm!).
One could make sandwiches, eat it on toast or crackers, or straight from a spoon should you wish to cut out the middleman.
Besides the classic commercial above, many of you may also remember the freaky Koogle mascot from earlier ads (none of which have made their way to YouTube yet, unfortunately).
Looking like an oversized jar of the peanut spread, the costumed character featured enormous spinning eyes, and appendages that looked like they belonged on an amphibian. He spoke in a voice akin to Wolfman Jack and uttered the catchphrase “Pea-nutty-koogle with the koo-koo-koogly eyes”.
Sadly, although many people today attest to a former affection for Koogle during their childhood, the product didn’t exactly fly off of store shelves. By the middle of the decade, it was put on the extinct list, sent to the discontinued food graveyard where it resides to this day.
Fans have written countless letters to Kraft over the years, practically begging them to make Koogle again, but the company has a strict policy about not bringing back anything they’ve discontinued. And so, we are left with mere memories of this peanutty spread with the unforgettable flavor whose flame flickered out all too soon.
Were you a fan of Koogle back in the day? What was your favorite flavor? Or, was it something you begged for but never quite persuaded mom to buy. Either way, I’d love to hear your recollections of this memorable snack food from the era in our comments section below.