Koogle

If you were a lover of all things peanut butter-related in the 1970s, chances are good that a product called Koogle captured your attention. Not your typical spread, Koogle had a unique texture and came in four flavors that you either loved or hated. Either way, this short-lived snack spread still conjures up plenty of flavorful memories for many a former 70s kid.

Kraft Foods introduced Koogle in 1971, a sweetened peanut butter spread that was sold in a jar and available in four flavors – chocolate, banana, cinnamon and vanilla. It’s consistency differed from your typical peanut butter in that it didn’t stick to your mouth (most likely due a higher concentration of oil, Mmmm!).

One could make sandwiches, eat it on toast or crackers, or straight from a spoon should you wish to cut out the middleman.

 

Besides the classic commercial above, many of you may also remember the freaky Koogle mascot from earlier ads (none of which have made their way to YouTube yet, unfortunately).

Looking like an oversized jar of the peanut spread, the costumed character featured enormous spinning eyes, and appendages that looked like they belonged on an amphibian. He spoke in a voice akin to Wolfman Jack and uttered the catchphrase “Pea-nutty-koogle with the koo-koo-koogly eyes”.

Sadly, although many people today attest to a former affection for Koogle during their childhood, the product didn’t exactly fly off of store shelves. By the middle of the decade, it was put on the extinct list, sent to the discontinued food graveyard where it resides to this day.

Fans have written countless letters to Kraft over the years, practically begging them to make Koogle again, but the company has a strict policy about not bringing back anything they’ve discontinued. And so, we are left with mere memories of this peanutty spread with the unforgettable flavor whose flame flickered out all too soon.

Were you a fan of Koogle back in the day? What was your favorite flavor? Or, was it something you begged for but never quite persuaded mom to buy. Either way, I’d love to hear your recollections of this memorable snack food from the era in our comments section below.

Facebook
Facebook
Twitter
RSS
YouTube
INSTAGRAM

You may also like...

10 Responses

  1. Patty says:

    I love koogle peanutbutter spread will you bring back the favors chocolate ; vanilla; banana ? They take out the best spread for a sandwich.

  2. Anonymous says:

    cinnamon 4th flavor

  3. Teresa says:

    I absolutely loved Koogle Vanilla, it was (and I think still is) my favorite peanut butter sandwich. I sure wish they would bring it back, or if a vanilla flavored peanut butter would re-emerge on the shelves.

    • Denise says:

      Me too! That was my favorite. I was only about 7 or 8 years old and remember it quite well. My mother doesn’t remember it at all and she is the one who bought it.

  4. Cindy gibson says:

    Every since i moved to Texas i have told people about this koogle chocolate peanut butter they have told me i am crazy they never heard of it..
    I wish they would make an exception and just bring it back

    • Tawnya says:

      I do too my husband and I were just talking about it s I googled where I could find it well I got all you guys lol I loved the banana I think it by far exceeds nutella which I think was a way of bringing it back. And our mom don’t remember it either,I would love to know the ingredients so I could make it myself goober grape isn’t even as good as that was darn I wish they would bring it back just call it something else

  5. J11 says:

    I remember Koogle very well. I was just telling my husband again about this yummy spread and he never heard of it. It was definitely my favorite snack. I would love to see if come back.

  6. Deborah Byrne says:

    I haven’t eaten peanut butter since then I love the vanilla and chocolate and they come out with Nutella Nutella disgusting I want Koogle’s back please if you want bring it back for you just make me personal Jaws please the main so I can have it I love it I’ll buy it all time

  7. Todd says:

    This was good stuff! Mom would alternate the flavors when she bought it. Each was yummy and the change up each week worked great!!

  8. Terri A. says:

    I loved the banana flavored! Must of been the only one my Mom bought because I didn’t realize there were 4 flavors. I loved the way it just melted on toast, delicious! I would buy it by the case if they would bring it back!

Leave a Reply to Teresa Cancel reply

Your email address will not be published.