Forget those adult TV dinners. Back in the 70s, youngsters had their very own line of frozen meals. Libbyland dinners may not have lasted long, but they made quite an impression on millions of former kids who fondly remember these kid-friendly meals to this day.
Debuting in 1971, Libbyland dinners were full of all the things kids like to eat, like hot dogs, hamburgers, fish sticks, etc. Each was given an adventurous name, such as “Pirate Picnic,” “Sea Diver’s Dinner,” “Sundown Supper” and “Safari Supper.”
Tater tots were a regular inclusion, as was chocolate pudding. Many a kid learned the hard way just how hot pudding could get after sitting in an oven for an hour. Thankfully, a handy packet of chocolate milk mix was part of every meal, helping to soothe your scorched mouth. There was more fun to be had on the back of each box, which was filled with puzzles, mazes, etc.
Of course, every kid’s product needs a jovial mascot and Libbyland dinners were no exception. Dressed in a white suit and cowboy hat, Libby the Kid (that’s Billy the Kid spelled sideways, sort of) battled his nemesis, Mean Jean, at every opportunity to ensure that the villain couldn’t make off with Billy’s tasty TV dinner loot.
Libbyland dinners may not have been the easiest thing to talk your parents into buying, but many eventually caved to the perpetual frowns of their children each time a commercial aired. Sadly, they were only on the market until 1976, but to those of us who had the pleasure, Libbyland dinners were mighty good eats – even if our adult palettes might not concur.
Do you have fond memories of Libby the Kid and his tasty Libbyland dinners? Or, were they something you always wanted but never got? Either way, I hope you’ll share your memories with us in our comments section below.