If you were a lover of all things peanut butter-related in the 1970s, chances are good that a product called Koogle captured your attention. Not your typical spread, Koogle had a unique texture and came in four flavors that you either loved or hated. Either way, this short-lived snack spread still conjures up plenty of flavorful memories for many a former 70s kid.

Kraft Foods introduced Koogle in 1971, a sweetened peanut butter spread that was sold in a jar and available in four flavors – chocolate, banana, cinnamon and vanilla. It’s consistency differed from your typical peanut butter in that it didn’t stick to your mouth (most likely due a higher concentration of oil, Mmmm!).

One could make sandwiches, eat it on toast or crackers, or straight from a spoon should you wish to cut out the middleman.


Besides the classic commercial above, many of you may also remember the freaky Koogle mascot from earlier ads (none of which have made their way to YouTube yet, unfortunately).

Looking like an oversized jar of the peanut spread, the costumed character featured enormous spinning eyes, and appendages that looked like they belonged on an amphibian. He spoke in a voice akin to Wolfman Jack and uttered the catchphrase “Pea-nutty-koogle with the koo-koo-koogly eyes”.

Sadly, although many people today attest to a former affection for Koogle during their childhood, the product didn’t exactly fly off of store shelves. By the middle of the decade, it was put on the extinct list, sent to the discontinued food graveyard where it resides to this day.

Fans have written countless letters to Kraft over the years, practically begging them to make Koogle again, but the company has a strict policy about not bringing back anything they’ve discontinued. And so, we are left with mere memories of this peanutty spread with the unforgettable flavor whose flame flickered out all too soon.

Were you a fan of Koogle back in the day? What was your favorite flavor? Or, was it something you begged for but never quite persuaded mom to buy. Either way, I’d love to hear your recollections of this memorable snack food from the era in our comments section below.

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19 Responses

  1. Patty says:

    I love koogle peanutbutter spread will you bring back the favors chocolate ; vanilla; banana ? They take out the best spread for a sandwich.

  2. Anonymous says:

    cinnamon 4th flavor

  3. Teresa says:

    I absolutely loved Koogle Vanilla, it was (and I think still is) my favorite peanut butter sandwich. I sure wish they would bring it back, or if a vanilla flavored peanut butter would re-emerge on the shelves.

    • Denise says:

      Me too! That was my favorite. I was only about 7 or 8 years old and remember it quite well. My mother doesn’t remember it at all and she is the one who bought it.

  4. Cindy gibson says:

    Every since i moved to Texas i have told people about this koogle chocolate peanut butter they have told me i am crazy they never heard of it..
    I wish they would make an exception and just bring it back

    • Tawnya says:

      I do too my husband and I were just talking about it s I googled where I could find it well I got all you guys lol I loved the banana I think it by far exceeds nutella which I think was a way of bringing it back. And our mom don’t remember it either,I would love to know the ingredients so I could make it myself goober grape isn’t even as good as that was darn I wish they would bring it back just call it something else

  5. J11 says:

    I remember Koogle very well. I was just telling my husband again about this yummy spread and he never heard of it. It was definitely my favorite snack. I would love to see if come back.

  6. Deborah Byrne says:

    I haven’t eaten peanut butter since then I love the vanilla and chocolate and they come out with Nutella Nutella disgusting I want Koogle’s back please if you want bring it back for you just make me personal Jaws please the main so I can have it I love it I’ll buy it all time

  7. Todd says:

    This was good stuff! Mom would alternate the flavors when she bought it. Each was yummy and the change up each week worked great!!

  8. Terri A. says:

    I loved the banana flavored! Must of been the only one my Mom bought because I didn’t realize there were 4 flavors. I loved the way it just melted on toast, delicious! I would buy it by the case if they would bring it back!

  9. Di M. says:

    I mix nutella with natural peanut butter and it is a similar taste and consistency, although I was only 6 or so. I vaguely remember trying the cinnamon but didn’t like it and POOF, it was gone – no longer available.

  10. Loved ot as a kid, not crazy about the cinnamin . favs was banana.

  11. Kenney Jones says:

    I often think about Koogle. Its unfortunate that Kraft took it away from the world. I wonder how many people I can persuade to sign a petition to bring back such a satisfying treat. I know my grandbabies would love it. Nutella tried but it just isnt the same…koo-koo koogley eyes just cant be beat lol. What a great memory.

  12. Eric says:

    Me and a friend of mine would talk about Koogle to our friends. None of them remembered it and said we were mistaken. I saw a thing on YouTube about food from 70’s and there it was

  13. Gimmie Dat Ding says:

    1971 7 years old. Consciousness does exist outside of time.

  14. Kathleen says:

    I loved vanilla!

  15. Don L. says:

    I remember these from when I was a kid. I wish that they would bring this back so that I could introduce this to my kids so that they could enjoy the various flavors as I did.

  16. Anne says:

    I remember Koogle, the banana and peanut butter was my favorite back as a 7 and 8 year old. I’d eat that stuff with a spoon it was just that good! Ive called Kraft and enailed them about bringing it back but same reply “no”. I tend to make my peanut butter sandwiches with the bananas a little bit on ripe side so its very sweet, but I’d love to see Koogle back on the shelves again before I meet my maker someday.

  17. ROY Copeland says:

    I LOVED the Choclate flavor Koogle Jiffy tried to initate it with the “Jiffy Sensations” but it didn’t quite work it was very close but not Koogle. Kraft is stupid for sticking with that policy look at the Billions of dollars old relics like myself have spent to watch remakes of movies from the past and buying toys and memorabilia from our kid days they would make a killing on Koogle

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